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Why Do People Queue for Hours at The Row’s Sample Sale?

It’s the question everyone is asking — from uptown to downtown, offline and online — as the brand’s annual clearance event kicks off in New York.
The line on day two of The Row sample sale.
The line on day two of The Row sample sale. (BoF Team)

The Row’s annual sample sale, where Olsen acolytes can score rare discounts of up to 75 percent on the label’s shoes, coats and blazers, has always gotten fashionable New Yorkers’ blood pumping.

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Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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