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The Return of the Non-Smart Watch

Mark Zuckerberg’s $900,000 Greubel Forsey watch signals his embrace of a growing trend among Gen-Z and beyond: the return of traditional mechanical wristwatches, as the younger generation seeks nostalgia, authenticity, and subtle status symbols amid the decline of smartwatches.
Mark Zuckerberg stands on a stage addressing an audience.
When Apple launched its first smartwatch in 2015, there were claims that it would kill the entire Swiss watch industry. (Meta)

First he ditched the grey hoodie. Then he grew out his curls. Now

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