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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Resale Rockstars Selling Jeans for $20,000

Controversial resellers 4G — who run an infamous New York showroom where rappers and athletes pay stratospheric prices to load up on Chrome Hearts and ‘fucking chill’ — have built a business that has doubled sales revenue each year since 2020.
Vincent Ferraro and Dave Singh, the controversial fashion resellers known as 4G, run an appointment-only space where big-time rappers, basketball players and other moneyed menswear aficionados pay stratospheric prices for ultra-rare menswear.
Vincent Ferraro and Dave Singh, the controversial fashion resellers known as 4G, run an appointment-only space where big-time rappers, basketball players and other moneyed menswear aficionados pay stratospheric prices for ultra-rare menswear. (Ricardo Gomes)

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