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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Nine Lives of Proenza Schouler

What happened to the most promising brand in American fashion?
After epic highs and lows, Jack McCollough and Lazaro Hernandez’s Proenza Schouler is on a path to profitability.
After epic highs and lows, Jack McCollough and Lazaro Hernandez’s Proenza Schouler is on a path to profitability. (Kevin Trageser for BoF)

KEY INSIGHTS

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Further Reading

THE LOOKS THAT MADE THE LABEL

Where Do Independent Fashion Brands Go From Here?

Many have already closed, or will shut down in the coming months. But for those that make it through the industry’s implosion, they’ll need to find a better, more viable way of doing business. Some thoughts on moving forward.

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