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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Importance of Minimalism in a Maximalist World

Spectacle is fun; simplicity is boring. But boredom is perhaps what we’re most lacking in art and fashion today, writes Felix Salmon.
"Minimal" at the Bourse De Commerce Pinault Collection.
"Minimal" at the Bourse De Commerce Pinault Collection. (Getty Images)

Fashion thrives on creative tension, and in particular on the pull exerted by the opposing forces of maximalism and minimalism. We’re still in a maximalist era, but that makes minimalism even more important

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Further Reading

Milan Day Two: Minimalism Vs. Maximalism

If Simone Bellotti’s debut was faithful to Jil Sander, restraint was never an option at Fendi, setting up a day of stark contrasts at Milan Fashion Week, writes Angelo Flaccavento.

Why Fashion Is Maxing Out on Minimalism

The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.

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