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The Best of BoF 2025: A Tough Year for Luxury

High-end brands struggled to shake the gloom, with no sign of a rebound in view. Yet bright patches have emerged, with fresh energy from creative revamps, investor confidence in Kering’s new CEO and outperformance of labels like Hermes, Brunello Cucinelli and Prada.
Celine Spring/Summer 2026.
(Getty Images)

It’s been a difficult year for luxury fashion sales.

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