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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Strategy Behind Miu Miu’s Explosive Growth

How did Miu Miu grow by 58 percent last year? CEO Benedetta Petruzzo breaks down the plan that has powered eye-popping acceleration in a slowing luxury market.
Growth at Prada Group’s Miu Miu label has far outpacing the wider luxury market.
Growth at Prada’s Miu Miu label is far outpacing the wider luxury market: retail sales were up 58 percent in 2023, and accelerated by an eye-popping 82 percent in the fourth quarter. (Getty)

MILAN —

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Further Reading

Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel

The 35 year-old former racecar driver — son of designer Miuccia Prada and chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter.

Inside Prada’s Best Year in Business

The Milanese group, which also owns Miu Miu and Church’s, leveraged a partnership between Miuccia Prada and Raf Simons to generate record sales. A Thursday presentation gave investors a first peek at Prada’s future plans under new leadership.

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