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The Future of Jewellery: Creating Sparkle Online

To reap the rewards of an online fine jewellery market that’s set to almost double by 2025, brands and retailers need to create enchanting online experiences and leverage dynamic omnichannel strategies.
A visitor looks at a ring with 3D technology at the Cartier stand during the 3rd China International Import Expo (CIIE) at the National Exhibition and Convention Center in Shanghai, China. Getty Images.
A visitor looks at a ring with 3D technology at the Cartier stand during the 3rd China International Import Expo (CIIE) at the National Exhibition and Convention Center in Shanghai, China. Getty Images.

This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. To learn more and download a copy of the report,

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