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Christie’s: How Digital Is Driving Sales of Big-Ticket Items

As the leader of Christie’s luxury division, Aline Sylla-Walbaum has been at the forefront of a digital transformation that has driven a sharp rise in online sales for high-priced watches and jewellery.
Aline Sylla-Walbaum, global managing director of luxury at Christie's; an early 19th-century sapphire and diamond necklace during a press preview ahead of sales by Christies's in Geneva, Switzerland. Christie's; Getty Images.
Aline Sylla-Walbaum, global managing director of luxury at Christie's; an early 19th-century sapphire and diamond necklace during a press preview ahead of sales by Christies's in Geneva, Switzerland. Christie's; Getty Images.
By
  • Ming Liu

This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. To learn more and download a copy of the report,

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