Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

South Korea’s Depressed Art Market Puts a Damper on Frieze Seoul

If buzz alone closed deals, Frieze Seoul would be sold out. But the numbers tell a different story.
Seoul emerged as one of the fastest-growing art markets, getting a significant boost from Frieze Seoul’s arrival in 2022. But the past year has been shaped by a sharp shock.
Seoul emerged as one of the fastest-growing art markets, getting a significant boost from Frieze Seoul’s arrival in 2022. But the past year has been shaped by a sharp shock. (Getty Images)

The glassy atrium at Amorepacific Museum of Art pulsed with energy on Monday night as a thousand VIP guests gathered ahead of Frieze Seoul and Kiaf (Korean International Art Festival).

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

The Art Basel Vibe Shift

While sales at this year’s fair were uneven, newer players, platforms and art forms offered cause for optimism in a stagnant sector, writes Marc Spiegler.

In This Article
Topics

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON