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Rhuigi Villaseñor Exits Bally

The founder of hit LA-based label Rhude helped kickstart momentum at the Swiss heritage brand after taking up the creative director role in January 2022.
Designer Rhuigi Villaseñor is set to debut his first Bally ready-to-wear collection September 24 in Milan.
Creative director Rhuigi Villaseñor is exiting Bally. (Claudia Ferri)

Creative director Rhuigi Villaseñor is exiting Bally in a “joint and mutual decision,” according to a statement from the Swiss luxury brand.

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Further Reading

Can a Kid From California Remake Bally?

Rhude founder Rhuigi Villaseñor convinced his followers to buy t-shirts and gym shorts at luxury prices. Now, as creative director of the storied, if middling, Swiss house, he’s expanding his purview, with a focus on “sexy, elegant” fashion and accessories for women.

What Makes a Luxury Turnaround Work?

From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.

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