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Puig Is Getting Serious About Fashion… to Sell More Fragrance

The Spanish scent giant that owns Dries Van Noten, Carolina Herrera, Jean Paul Gaultier, Paco Rabanne and Nina Ricci is trying to reposition itself as brand-builder first, licensee second. Can José Manuel Albesa, the executive behind the strategy, make it work?
[Clockwise from top left] Instagram posts by: @carolinaherrera, @pacorabanne, @ninaricci, @driesvannoten, @carolinaherrera and @jpgaultierofficial | Source: Instagram

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