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Prada’s Versace Acquisition Closes, Now the Real Work Begins

The group’s effort to revive the fortunes of the iconic label founded by Gianni Versace will require both patience and pain. ‘The next 12 months will be rough.’
Versace Spring/Summer 2026.
Versace Spring/Summer 2026. (Versace)

MILAN — Prada Group on Tuesday officially took control of Versace, which, despite its global recognition, powerful place in pop culture and clear aesthetic signature, has never had business success to match the strength of its brand.

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Further Reading

Prada Group to Buy Versace for €1.25 Billion

Prada plans to invest an additional €250 million in relaunching Versace, which has struggled to keep up with bigger heritage brands since selling to Michael Kors parent Capri Holdings in 2018.

Versace’s New Designer Knows Good Sex

Dario Vitale resurfaced long-lost depth and eroticism at the iconic Italian brand, triumphing over expectations for a muted show in the lead-up to a planned takeover by Prada Group, writes Robert Williams.

About the author
Eric Sylvers
Eric Sylvers

Eric Sylvers is Milan Correspondent at The Business of Fashion. He is based in Milan and leads BoF’s coverage of all things Italian.

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