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Prada’s Path to Retail Performance

Luca Solca examines Prada Group CEO Andrea Guerra’s push to double retail space productivity at its flagship brand.
Prada CEO Andrea Guerra aims to double retail space productivity at the company's flagship brand.
Prada Group CEO Andrea Guerra aims to double retail space productivity at the company's flagship brand. (Getty Images)

Prada Group’s

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Further Reading

Inside Prada’s Best Year in Business

The Milanese group, which also owns Miu Miu and Church’s, leveraged a partnership between Miuccia Prada and Raf Simons to generate record sales. A Thursday presentation gave investors a first peek at Prada’s future plans under new leadership.

Why Prada Is Hiring a New CEO

Patrizio Bertelli and Miuccia Prada are stepping down as the group’s co-CEOs, passing the reins to former Luxottica chief Andrea Guerra and hiring a new leader for their flagship Prada brand.

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