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Patrizio Bertelli on Prada’s Next Chapter

After a lengthy turnaround, CEO Patrizio Bertelli outlined ambitious growth plans for the brand, laying the ground to hand over control to his and Miuccia Prada’s son Lorenzo.
Prada CEO Patrizio Bertelli unveiled the Milanese fashion giant's growth plan on Thursday. Getty Images.
Prada CEO Patrizio Bertelli unveiled the Milanese fashion giant's growth plan on Thursday. Getty Images.

Looking out from the sixth story of Prada’s sprawling art foundation in Milan, chief executive Patrizio Bertelli sees a bright future ahead.

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