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Prada Group to Buy Versace for €1.25 Billion

Prada plans to invest an additional €250 million in relaunching Versace, which has struggled to keep up with bigger heritage brands since selling to Michael Kors parent Capri Holdings in 2018.
Versace Autumn/Winter 2025
Versace Autumn/Winter 2025. (Versace)

Prada Group has agreed to acquire Versace from Capri Holdings for €1.25 billion ($1.38 billion), after negotiating a discount of more than €200 million due to the impact of US president Donald Trump’s trade war.

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Further Reading

Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.

Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel

The 35 year-old former racecar driver — son of designer Miuccia Prada and chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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