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Prada Family Has a Plan in Place to Avoid Succession Drama

With the power couple behind the luxury house in their 70s, they have prepared the groundwork for their legacy.
Patrizio Bertelli and Miuccia Prada attend the opening of "Human Brains: It Begins with an Idea" at Fondazione Prada, their contemporary art foundation.
Patrizio Bertelli and Miuccia Prada attend the opening of "Human Brains: It Begins with an Idea" at Fondazione Prada, their contemporary art foundation. (Giorgio Perottino)

After transforming a small leather shop in Milan into a $19 billion luxury empire, Miuccia Prada and Patrizio Bertelli have taken the first steps on a long-term path to secure the future of Prada SpA.

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Further Reading

How Prada Is Defying the Downturn

The Milanese group reported nine-month net revenues up 18 percent year-on-year, powered by eye-popping growth at Miu Miu, where third-quarter sales surged 105 percent.

Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel

The 35 year-old former racecar driver — son of designer Miuccia Prada and chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter.

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