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The Logic Behind Balenciaga’s Pierpaolo Piccioli Appointment

Kering has named the former Valentino designer known for his deft use of colour and sculptural couture to succeed Demna in an apparent reset at the Paris-based brand.
Pierpaolo Piccioli has been appointed creative director of Kering’s Balenciaga label, succeeding current designer Demna, effective July 10th.
Pierpaolo Piccioli has been appointed creative director of Kering’s Balenciaga label, succeeding current designer Demna, effective July 10th. (David Sims)

PARIS —

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Further Reading

How Valentino’s Pierpaolo Piccioli Harnesses the Power of Colour

The designer has made deft experimentation with colour a hallmark of his aesthetic at the Roman house. Previously known for its signature red, Valentino has expanded its palette under Piccioli — from blistering magenta to dusty electric blues — turning the use of colour into a powerful brand signifier in the process.

Why Gucci Picked Demna

The era-defining Balenciaga designer will take the reins of Italy’s biggest luxury brand in a surprise shakeup of parent company Kering’s creative ranks. The French group is under pressure to turn around performance after profits tumbled 46 percent last year.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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