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‘Visible Not Vulgar’: Piaget Brings Back the Polo 79 in Bid to Boost Watch Division

The slim timepiece known for its trompe-l’oeil gold strip design is a watch industry icon. Relaunching the model could help Richemont-owned Piaget jump-start excitement around its watch division after years of leaning on jewellery to drive the brand’s image.
Piaget Brings Back the Polo 79.
Piaget Brings Back the Polo 79. (Courtesy Piaget)

Gstaad, SWITZERLAND

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Further Reading

Can Luxury Watch Brands Grow in 2024?

Higher-than-expected export figures fuelled hopes that the industry can avoid a downturn. At LVMH’s Watch Week gathering Miami, the chief executives of Bulgari, TAG Heuer, and Hublot and Zenith spoke to The Business of Fashion about adapting their strategies for an uncertain market.

About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

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