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Phoebe Philo Sets Digital-First Debut for September

The famously social media-shy designer has launched an Instagram account and will unveil her first collection under her own name via phoebephilo.com.
Phoebe Philo will make her return to fashion with a namesake brand.
Phoebe Philo will finally debut her namesake brand in September 2023 with what appears to be a digital-first approach. (Phoebe Philo)
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BoF PROFESSIONAL

Phoebe Philo will finally debut her namesake brand in September with what appears to be a digital-first approach. On Thursday, the famously social media-shy design star launched the Instagram account @phoebephilo, announcing plans to unveil her first collection for the brand via phoebephilo.com, which will open for customer registrations in July.

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Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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