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Agenda-setting intelligence, analysis and advice for the global fashion community.

Mytheresa Grows Sales Amid Continued Focus on Top Clients

After surviving the luxury e-commerce slowdown this year, Mytheresa is preparing for the future by introducing new initiatives to retain its stronghold on its highest spending customers.
A photo of Mytheresa's packaging.
Mytheresa remains an exception in an otherwise dreary luxury e-commerce sector. (Mytheresa)

As the global luxury industry flounders amid tepid consumer demand this year, Mytheresa continues to buck the trend.

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Further Reading

All Eyes on Mytheresa

Mytheresa on Wednesday reported another quarter of standout growth in an otherwise dreary luxury e-commerce sector amid reports that the German e-tailer is considering going private and acquiring Net-a-Porter.

Luxury E-Commerce: Who’s Surviving and Why

Experts say Mytheresa, Ssense and Moda Operandi have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the road ahead is tough, and the bigger they get, the harder it will be to sustain these strategies.

Case Study | Selling Luxury to the 1%

The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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