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Agenda-setting intelligence, analysis and advice for the global fashion community.

Move Over Fashion Nova: How a Niche Designer Brand Won Coachella

Tiny New York label Area was everywhere on social media at this year’s Coachella, alongside much bigger brands like Revolve. Here’s how they did it - without paying a cent.
Katy Perry performs at Coachella in Area | Source: Getty Images
By
  • Alexandra Mondalek

INDIO, United States —

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