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Moncler’s Plan to Take Back the Mountain (And Stay at Luxury’s Summit)

After a year of industry-beating growth, CEO Remo Ruffini is leaning into promoting core lines like the Grenoble mountain sports range and bread-and-butter puffer jackets.
Remo Ruffini.
The secret to Ruffini’s success? Frequent revolution is required to keep standing alone in a luxury arena dominated by bigger groups. (Courtesy)

MILAN

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