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LVMH Acquires Minority Stake in Our Legacy

The luxury conglomerate is investing in the cult Swedish menswear label through its venture capital arm, The Business of Fashion can exclusively reveal. Our Legacy has built a €40 million business, multiplying its sales five-fold in recent years.
Our Legacy model
The investment in Our Legacy comes as the brand plots the next phase of development after growing its revenues five-fold over the past three years. (Our Legacy)
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BoF PROFESSIONAL

Our Legacy says it’s attracted and rebuffed several approaches from would-be investors as the label—Swedish fashion’s standard-bearer for low-key menswear cool—grew into a global business in recent years. None seemed like the right fit, co-founder Jockum Hallin said, until LVMH Luxury Ventures came calling.

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Further Reading

Why Does Menswear All Look the Same? | The Debrief

Executive editor Brian Baskin dives into whether and why men’s style is getting stale, and the brands that are trying to do something about it, with BoF correspondents Malique Morris and Lei Takanashi.

Why Menswear Is Getting a Marketing Refresh

As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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