Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Has the Luxury Watch Market Peaked?

An uncertain economy and free falling resale prices have created a sense of unease in the category, but watch dealers and experts say the best is still ahead.
A The Patek Philippe Nautilus 5711/1A watch on a wrist.
The Patek Philippe Nautilus 5711/1A watch is among the highly coveted models that peaked in value on the secondary market earlier this year. According to WatchCharts, its average resale price has fallen 16 percent in the past six months. (Eric Wind)

Earlier this fall, vintage watch dealer Eric Wind was concerned about the state of his industry.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

The Future of Watches

The luxury watch market is facing challenges that are unlikely to be resolved any time soon, says Luca Solca.

The Future of Watches: The Mid-Market Squeeze

Mid-market watch brands must revitalise their branding, refine their product offerings and create more intimate connections with consumers, or risk foregoing revenues of up to $2.5 billion by 2025.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON