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Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury Brands Feel the Sting as Chinese Growth Slows

Expectations for the second-quarter earnings season were already low in the luxury sector, but the slew of bleak reports have dashed hopes of a recovery in the second half.
Luxury shoppers in China outside a Prada store.
China grew much more slowly than expected in the last quarter as a protracted property slump and job insecurity hampered a fragile recovery. (Shutterstock)

The prolonged downturn in luxury spending in China is unlikely to reverse this year, analysts and executives warn, deepening a rout which has wiped almost $200 billion off the sector’s value in recent months.

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Further Reading

Why Luxury’s Recovery in China Is Uneven

The wealthy may be in a mood to splurge but middle-class consumers remain cautious six months after the end of ‘zero-Covid’ policies due to mixed signals in the Chinese economy.

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