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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Does a Brand Like Louis Vuitton Choose a New Designer?

Martine Rose, Grace Wales Bonner and Telfar Clemens are among the designers who have been considered by Vuitton-owner LVMH to succeed the late Virgil Abloh, according to sources. A final pick is expected within weeks.
Virgil Abloh at the finale of a show standing in front of the models and beside Gigi Hadid.
Louis Vuitton has spent nearly a year searching for a successor for Virgil Abloh, who died in November 2021. (Getty Images)

Louis Vuitton owner LVMH has spent nearly a year searching for a successor for Virgil Abloh,

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Further Reading

The Plan for Off-White After Virgil Abloh

Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

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