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Loro Piana Banks on ‘Not Quiet’ Luxury to Continue ‘Magnificent Growth’

In an in-depth interview with BoF, chief executive Damien Bertrand breaks down the strategy shifts he’s put in place to unlock the uber-luxe label’s growth potential.
Loro Piana chief executive Damien Bertrand breaks down the strategy shifts he’s put in place to unlock the uber-luxe LVMH label’s growth potential.
Loro Piana’s Damien Bertrand breaks down the strategy shifts he’s put in place to unlock the label’s growth potential. (Courtesy)

Don’t call Loro Piana, the uber-luxe label owned and worn by LVMH owner Bernard Arnault, “quiet luxury.” Its chief executive Damien Bertrand who

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