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Lacoste Bets on New Store Concept to Propel Sales to €4 Billion

After sales hit €2.5 billion last year, the French heritage label known for its crocodile-logoed polos is looking to its new ‘Lacoste Arena’ retail concept to help power its next chapter of growth.
Inside Lacoste's new 900 square meter flagship on London’s Regent Street.
This week, Lacoste opened a new 900 square meter flagship on London’s Regent Street. (Marie Lukasiewicz)
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BoF PROFESSIONAL

LONDON — To drive its next chapter of growth, Lacoste is betting on bigger and better retail stores. This week, the French heritage brand, best known for its crocodile-logoed piqué polos, opened the doors of a new 900 square meter flagship on London’s Regent Street.

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