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Pucci Is Looking to the Moncler Model. Can It Work?

The Florentine house, which has been without a creative director for almost two years, is planning to work with guest designers on its main collections. But the formula that worked so well for Moncler isn’t a slam-dunk, plug-and-play solution for all luxury brands.
Backstage at Emilio Pucci Autum/Winter 2017 | Source: InDigital
By
  • Tamison O'Connor

MILAN, Italy —

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