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Inside Burberry’s Growth Strategy

In an interview with BoF the day of his first major speech to investors, Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing the British house into a £5 billion megabrand alongside designer Daniel Lee.
Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing Burberry into a £5 billion megabrand alongside designer Daniel Lee.
Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing the British heritage house into a £5 billion megabrand alongside designer Daniel Lee. (Burberry)

LONDON —

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Further Reading

Why Burberry Changed Designers

Daniel Lee has been appointed Burberry’s chief creative officer, succeeding Riccardo Tisci, as the British luxury brand seeks to accelerate growth under a new CEO.

The Challenges Facing Burberry’s Next CEO

Burberry Names Jonathan Akeroyd New CEO. The appointment of Versace chief Akeroyd comes four months after current Burberry CEO Marco Gobbetti announced his departure to Salvatore Ferragamo, leaving the British brand’s turnaround only partially complete.

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