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Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking

As the luxury watch sector experiences shifting consumer preferences and market contraction, brands are seeking new paths to relevance and growth. Here, BoF speaks with Benjamin Arabov, chief executive officer of Jacob & Co., to understand how the American company is evolving its efforts to disrupt traditional watchmaking.
A watchmaker uses tweezers to carefully assemble the mechanical components of a luxury watch movement.
Jacob & Co. demonstrates how luxury watch brands are innovating amid changing market dynamics.
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While the Swiss luxury watch industry is recognised for its centuries-old craftsmanship, the industry faces significant headwinds amid fluctuating demand and changing consumer preferences.

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