Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Partner Content

Insights Into the Southeast Asian Luxury Consumer

BoF sits down with Siam Piwat’s president of sales and business relations Caroline Murphy to discover how best to engage the evolving Asian consumer, the luxury trends driving “hyper-growth” and the cultural forces increasingly influencing the market.
Siam Piwat's Paragon shopping mall, in Bangkok, Thailand.
Siam Paragon shopping mall, in Bangkok, Thailand. (Siam Piwat )
In Partnership With
Article Sponsor

Today, as regional tourism in Southeast Asia continues to be bolstered by price insensitive high-net-worth individuals (HNWIs), Bangkok is an increasingly critical market for

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

In a Pricing Pinch, Mass Beauty Brands Get Creative

Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON