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Inside Invisible Collection’s Strategic Engagement With the US Luxury Consumer

With $27 million in sales in 2023, led by its strong performance in the US, Invisible Collection’s co-founder Isabelle Dubern-Mallevays shares how the luxury interiors platform is catering to this consumer cohort through its bespoke service and activations with cultural value.
Invisible Collection project in New York.
Invisible Collection project in New York. (Invisible Collection)
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Invisible Collection on the Future of Interior Design in Fashion Retail

Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.

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