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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside Ferrari’s Fashion Reboot

Developing a full-on runway collection is more complicated than selling red polo shirts, but the Italian carmaker thinks its fashion bet will pay off. Meanwhile, speculation swirls on a tie-up between owner Exor and Giorgio Armani.
A first look at the new Ferrari fashion line by Rocco Iannone. Courtesy.
A first look at the new Ferrari fashion line by Rocco Iannone. Courtesy.

Ferrari will stage an elaborate “fashion experience” this weekend, inviting journalists and guests to a multi-day event culminating in the carmaker’s first-ever runway show at its Maranello, Italy factory.

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