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Agenda-setting intelligence, analysis and advice for the global fashion community.

In ‘Oh So Serious’ Fashion Industry, Brands Make Wit Work

In a fashion industry that can be ‘oh so serious,’ a crop of brands, from Jimmy Choo to Anya Hindmarch, have taken another approach, integrating play, humour and wit into their products.
Rafael Mantesso illustration of Jimmy Choo the dog | Source: Rafael Mantesso
By
  • Kati Chitrakorn

LONDON, United Kingdom

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