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How Zegna Is Adapting to Menswear’s Transformation

With a Wall Street listing under his belt, CEO Gildo Zegna now has to prove the family-controlled brand’s pivot from power suits to sneakers can continue to drive growth.
Zegna Spring/Summer 2022 collection campaign.
Overshirts and knitwear are replacing suiting and button-up shirts for many men, according to Zegna. (Zegna)

As a 112-year-old tailoring empire, Zegna may not be the first place you’d look to see the future of menswear. But Gildo Zegna, the chief executive of his family’s brand for over two decades, is racing to secure the company’s place in a post-pandemic fashion market, where two years of work-from-home have prompted even the most conservative suit wearers to ask: “What should a man wear today?”

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Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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