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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Make a Members Club Work in New York

Private clubs like LA’s San Vicente and London’s The Twenty Two are flooding New York City. Can they make membership a ‘must-have’ for a new generation of affluent New Yorkers?
Reception at The Twenty Two in Manhattan.
The Twenty Two is just one of a flood of new members clubs that have opened in Manhattan in 2025 alone. (Gentl & Hyers)

NEW YORK —

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About the author
Haley Crawford
Haley Crawford

Haley Crawford is Marketing Correspondent at The Business of Fashion. She is based in New York and covers the marketing and public relations industries.

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