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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Luxury Brands Court the 1 Percent

With luxury experiencing a post-Covid boom, brands have put VIP experiences into overdrive, courting wealthy shoppers in the US with sumptuous dinners and exotic trips.
Dinner at a Mytheresa private client event in Palm Beach, Florida on February 28, 2022.
Dinner at a Mytheresa private client event in Palm Beach, Florida on February 28, 2022. (Shane Drummond/BFA.com)

Penny Pinar Karabey is used to being treated like royalty by luxury brands.

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Further Reading

The Two Hottest Cities in America

Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.

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