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Inside Chanel’s ‘Ultimate Luxury’ Push: Jewellery, But Make It Tweed

High jewellery is shaping up to be a key battleground for big luxury. At Chanel, the ‘booming’ category is also an opportunity to elevate the brand further, watches and jewellery president Frédéric Grangié tells BoF.
A ring and bracelet from the Tweed collection, which imitates the texture of Chanel's multi-coloured tweeds using diamonds, pearls and spinels and other precious stones.
Pieces in the collection imitate the texture of Chanel's multi-coloured tweeds using diamonds, pearls and spinels and other precious stones. (Chanel)

For decades, Chanel has celebrated its signature tweed across jackets, skirts, bags and more. But this week, the house’s most loyal — and wealthy — clients will have a chance to get their fix of Chanel tweed in diamonds and sapphires instead.

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