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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Chanel Is Strengthening Its Supply Chain

Over the past two years, Chanel has acquired seven new manufacturers. At the house’s ‘Métiers d’Art’ showcase in Paris, president of fashion Bruno Pavlovsky broke down his strategy for future-proofing the French brand‘s supply chain.
Chanel Metier D'Art runway finale.
Chanel Métiers D'Art runway finale. (Chanel)

PARIS —

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Further Reading

Chanel Métiers d’Art collection

Chanel Sales Bounce Back After Heavy Pandemic Hit

A limited digital operation and high exposure to fragrance and beauty were among the factors that held the French giant back last year. But sales have since returned to growth over pre-pandemic levels and the company has no intention of selling its fashion online.

Fashion’s ‘First Mile’ Opportunity

Though poorly understood by many fashion executives and investors, upstream supply chains are a powerful lever for value creation, writes John Thorbeck in the first instalment of a new column: First Mile.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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