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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Birkenstock Became a Luxury Target

L Catterton is reportedly the frontrunner to acquire the original anti-fashion shoe brand, which is reaping the rewards of shoppers’ pandemic-driven desire for casual comfort.
A women wearing Birkenstock's Arizona shoes during Milan Fashion Week | Source: Getty Images
A women wearing Birkenstock's Arizona shoes during Milan Fashion Week | Source: Getty Images (Vanni Bassetti)

The brand behind fashion’s original ugly shoe could soon have an owner with luxury links.

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