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Milanese Momentum: How The Attico Turned Buzz Into Longevity

When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico’s leaders to learn about how they built a brand with creative and commercial longevity.
The Attico's runway features models walking in a hall among a large collection of ornate chandeliers hanging from the ceiling. Models wear The Attico's latest collection, including sheer, form-fitting dresses with cutouts.
The Attico's runway show 'The Sound of Breaking Glass' in September 2024 during Milan Fashion Week. (The Attico)
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Further Reading

In Milan, Independent Labels Are Gaining Ground

In a fashion scene dominated by ultra-established heritage names, upstarts like LVMH Prize-winners Setchu and Magliano are increasingly grabbing the spotlight, as the Attico, Del Core and Sunnei pass new milestones.

At Shop With Google, Supporting Independent Designers and Celebrating the BoF 500

In partnership with BoF, Shop with Google is celebrating independent designers and entrepreneurs. In addition to providing technology and commercial features designed to support their business models, as part of the partnership, BoF will share lessons for success from leading independent design business The Attico. BoF spoke to Stephanie Horton, Google’s senior director of global commerce marketing, at the BoF 500 Gala.

About the author
Sophie Soar
Sophie Soar

Sophie Soar is the Commercial Features Editor at The Business of Fashion. She is based in London and oversees BoF’s careers advice and written content partnerships at BoF.

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