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Luxury

How 2021 Reshaped the Luxury Market

Bain’s annual market study shows an uneven recovery with new brands, regions and distribution channels taking the lead. Some of these shifts are likely to stick.
An influencer snaps a photo during the reopening of LVMH's renovated Samaritaine department store in Paris. The city's share of luxury sales slipped in 2021. Getty.
An influencer snaps a photo during the reopening of LVMH's renovated Samaritaine department store in Paris. The city's share of luxury sales slipped in 2021. Getty.
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Sales of personal luxury goods enjoyed a “V-shaped recovery” in 2021, growing a steep 29 percent to €283 billion ($327 billion) after last year’s unprecedented dip, according to a report by consultancy Bain in partnership with Italian luxury consortium Altagamma.

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About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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