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Heritage Porcelain Brand Ginori 1735 Enters Lifestyle

During Salone del Mobile, Ginori 1735 unveiled its redesigned Milanese flagship store — the latest iteration of the 300-year-old business’ strategic move into the lifestyle market. BoF sits down with Ginori 1735′s brand and product director Annalisa Tani to learn more.
Ginori 1735 Milan flagship store displaying the new Domus collection and porcelain collection.
Ginori 1735 Milan flagship store displaying the new Domus collection and porcelain collection. (Ginori 173)
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In 1735, inspired by a passion for white gold, the Marquis Carlo Andrea Ginori opened a porcelain factory in Doccia, near the Italian manufacturing hub of Florence. Its porcelain products soon appeared in palazzos and courtyards, and the name “Ginori” became synonymous with Italian craftsmanship.

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