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Agenda-setting intelligence, analysis and advice for the global fashion community.

From Tiffany Blue to Louboutin Red: The Power of Owning a Colour

Just a handful of luxury stalwarts are so synonymous with a colour that consumers can instantly equate the shade with the name. So, how does a brand own a tone, and should smaller labels try?
Colour registration is “one of the most elusive elements of a brand" | By BoF Team
By
  • Sarah Shannon

LONDON, United Kingdom –

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