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Francesca Bellettini’s Plan For Kering

Topping off a transformative tenure at Saint Laurent, the Italian executive and BoF 500 member is co-piloting fashion’s highest-stakes turnaround effort as Kering’s deputy CEO for brand development. Can Bellettini engineer a rebirth for the luxury giant and its flagship label Gucci?
Francesca Bellettini
Francesca Bellettini is co-piloting fashion’s highest-stakes turnaround effort as Kering’s deputy CEO for brand development. (Ignasi Monreal for BoF)

PARIS

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Further Reading

How Saint Laurent Became a $3 Billion Powerhouse

CEO Francesca Bellettini breaks down how she worked with designer Anthony Vaccarello to more than double sales in 5 years, leaning into an amped-up take on Parisian glamour, seasonless merchandising and rapid expansion in leather goods.

Can Kering Turn Things Around?

As the French luxury group attempts to get back on track, investors, former insiders and industry observers say the group needs a far more drastic overhaul than it has planned, reports Bloomberg.

Kering Weakened as Gucci Sales Fall 20%

The French group’s sales fell 11 percent as its Saint Laurent and Balenciaga units also continued to suffer, underscoring the gap with key rivals in an increasingly cut-throat luxury market.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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