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Ferragamo’s Plan to Double Sales Under a New CEO

Former Burberry boss Marco Gobbetti says the brand will race to refresh its products and image in a bid to attract Gen-Z clients.
CEO Marco Gobbetti plans to refresh Ferragamo's products and image to attract Gen-Z clients.
CEO Marco Gobbetti plans to refresh Ferragamo's products and image to attract Gen-Z clients. (Ferragamo)
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BoF PROFESSIONAL

Salvatore Ferragamo aims to double its sales to around €2.2 billion ($2.4 billion) in less than five years, new chief executive Marco Gobbetti said Tuesday, allowing investors a first glimpse at his strategy for revamping the Florence-based shoemaker.

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Further Reading

A Wake-Up Call for Ferragamo

Salvatore Ferragamo was once the world’s buzziest luxury shoemaker, but the storied ‘sleeping beauty’ is having trouble coming back to life.

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