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Fashion Leaders on the Future of ‘Made in Italy’

BoF and Shopify gathered executives from across the Italian industry to discuss the challenges and opportunities facing Italy’s fashion market and manufacturing as the acquisition of independent suppliers intensifies, prices rise and consumer sentiment evolves.
Attendees sat around a table at BoF x Shopify's co-hosted roundtable on "The Future of 'Made in Italy'" in Milan.
Attendees at BoF x Shopify's co-hosted roundtable on "The Future of 'Made in Italy'" in Milan. (Getty Images)
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Last week, hosts Shimona Mehta, Shopify’s managing director, EMEA, and Robin Mellery-Pratt, BoF senior director, brought together executives from Gucci, Valentino, Prada, Bulgari, Massimo Alba, Pitti Immagine, Brunello Cucinelli, CD Network, Camera Nazionale della Moda Italiana and the Italian Trade Agency to discuss the key areas of consideration and innovation to protect the legacy of “Made in Italy”.

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