Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

E-Tailer Oushq Relaunches in Partnership with the CFDA

The multi-brand e-commerce platform founded by ‘Real Housewives of New York City’ star Jessel Taank is pivoting from traditional South Asian couture to focus on casual, contemporary offerings by South Asian and Middle Eastern designers.
Oushq partner Akbar Hamid and founder Jessel Taank
Oushq partner Akbar Hamid and founder Jessel Taank (Sam Gold)

Oushq, the New York-based e-tailer founded by “Real Housewives of New York City” star and former fashion publicist Jessel Taank, is relaunching in January in partnership with the

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

How Fashion Learned to Love The Real Housewives

Bravo’s flagship franchise has been around for nearly 20 years, but its crossover into the fashion industry has only just begun. For marketers, it represents another opportunity to tap into a cultural asset with a devoted fanbase.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON